What Inspired Mary Kate and Ashley to Become Fashion Designers
 | |
| Manufacture | Fashion |
|---|---|
| Founded | 2006 |
| Founder | Ashley Olsen Mary-Kate Olsen |
| Headquarters | New York Metropolis United States |
| Primal people | Ashley Olsen (CEO) Mary-Kate Olsen (creative manager) |
| Website | therow |
The Row is a luxury fashion label established by Mary-Kate and Ashley Olsen in 2006.
History [edit]
The thought for the make started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt.[1] She tested the pattern on a variety of women of all torso shapes and ages in an attempt to find a "commonality in fit and mental attitude".[2]
By 2006, the sisters had created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress. Barneys New York bought the entire beginning collection.[3] The brand has expanded to include set up-to-wear, resort, handbags, sunglasses, and shoes.[4] The make is named afterwards Savile Row in London.[5]
Initially, the Olsens did not desire their names attached to the brand and preferred to let the dress speak for themselves. They did non give an interview about The Row for the starting time iii years after its inception.[6]
In 2008, Lauren Hutton modeled for the brand's commencement wait volume. Hutton explained: "... I saw the apparel, and they were wonderful, real simple, minimalist designs ... Ash had a place on the beach, so nosotros did information technology at her place ... And they would dance on the deck, and I would practise what they were doing. And it was good."[vii] Hutton accompanied the Olsens to the Council of Mode Designers of America'due south annual awards show in 2012, the yr they won their first Womenswear Designer of the Year award.[vi]
The Olsens work primarily out of The Row's TriBeCa studio at 609 Greenwich Street, New York, USA, which they have occupied since 2012, though a Paris role was opened in 2011 and a London office recently being opened in 2019.[i]
In 2014, The Row opened its first store in Los Angeles. The brand'due south 2d flagship store opened in New York in May 2016 with the brand'southward Pre-Fall 2016 drove.[1] [eight] [9]
The Row first created a menswear collection for Spring 2011, and in October 2016 the label launched a new drove of menswear at their Los Angeles and New York stores, with the intention to continue expanding the offerings.[ten]
In August 2018, The Row appear a complete menswear drove that included suiting, denim, and knits.[11] The Olsens conducted two years of research prior to launching the collection, which became bachelor in stores in Oct 2018.
In July 2020, it was reported The Row was weathering financial difficulties and had laid off half of its staff, stemming from the COVID-19 pandemic and the bankruptcy of Barneys New York, one of its largest accounts.[12]
In September 2021, information technology was announced that The Row had launched its first children'south collection.[thirteen]
Marketing [edit]
The brand'due south collections are regularly presented at New York Way Week and have been presented twice at Paris Way Calendar week. The Spring 2016 drove was shown at the Château de Courances.[14]
Retail locations [edit]
The Row is currently available in 164 stores in 37 countries.[one]
In 2014, The Row opened its first shop in Los Angeles. The Los Angeles location won an American Architecture Award from The Chicago Athenaeum in 2016.[xv] The brand'southward 2d flagship shop opened in New York in May 2016 with the make'southward Pre-Fall 2016 collection.[1] [8] [9] A London store opened in 2019.[16]
Collaborations [edit]
In 2011, The Row collaborated with TOMS Shoes for a limited-edition collection for the latter brand'south one-for-one model.[17] Afterward, the Olsens accompanied TOMS on a shoe drop in Honduras.
In 2012, The Row teamed upward with Damien Hirst to create a line of luxury backpacks.[eighteen] The collection featured The Row'due south signature crocodile backpack in 12 dissimilar designs by Hirst. A portion of the proceeds of each sale went to UNICEF.
In 2015, The Row collaborated with Oliver Peoples on an eyewear collection, which included both optical frames and sunglasses.[19] In 2018, The Row collaborated with Oliver Peoples on a second eyewear collection. The collection was inspired past the 1990s.[xx]
In February 2018, The Row collaborated with the Noguchi Museum for their Fall 2018 testify at New York Fashion Week. The Olsens filled their showroom with sculptures past the artist, and their models walked amidst them. In September 2018, The Row once more collaborated with the Noguchi Museum for an installation at the Dover Street Market in New York. The installation included a selection of looks from the brand'south Fall 2018 collection, 2 sculptures by Isamu Noguchi, and three |Akari light sculpture panels.[21]
Awards [edit]
| Year | Awarding Organisation | Category | Result | Ref |
|---|---|---|---|---|
| 2012 | Council of Style Designers of America | Womenswear Designer of the Year | Won | [22] |
| Wall Street Journal | Innovator of the Year: Fashion | Won | [3] | |
| 2014 | Council of Fashion Designers of America | Accessories Designer of the Twelvemonth | Won | [23] |
| 2015 | Council of Way Designers of America | Accessories Designer of the Twelvemonth | Nominated | [22] |
| Womenswear Designer of the Year | Won | [22] | ||
| 2016 | Council of Manner Designers of America | Accessories Designer of the Yr | Nominated | [24] |
| Womenswear Designer of the Twelvemonth | Nominated | [24] | ||
| 2017 | Council of Fashion Designers of America | Accessories Designer of the Year | Nominated | [25] |
| Womenswear Designer of the Year | Nominated | [25] | ||
| 2018 | Council of Fashion Designers of America | Accessories Designer of the Year | Won | [26] |
| Womenswear Designer of the Yr | Nominated | [26] | ||
| 2019 | Quango of Style Designers of America | Accessories Designer of the Year | Won | [27] |
| 2020 | Council of Way Designers of America | Womenswear Designer of the Year | Nominated | [28] |
| Accessories Designer of the Year | Nominated | [28] | ||
| 2021 | Council of Fashion Designers of America | Accessories Designer of the Yr | Nominated | [29] |
References [edit]
- ^ a b c d due east "The Row: The Tranquillity Ones". Women'south Vesture Daily, April 29, 2015.
- ^ "Behind The Row: Run into Mary-Kate and Ashley Olsen". Vogue, March 22, 2011.
- ^ a b "Sisters of the Divine". Wall Street Journal, October 25, 2012.
- ^ "Mary-Kate & Ashley Olsen, Designers, The Row". Business of Fashion, retrieved January ix, 2016.
- ^ Ahmed, Osman (June 14, 2021). "An interview with Mary-Kate and Ashley Olsen". i-D . Retrieved June 16, 2021.
- ^ a b "The Surprise Luxury Label". Wall Street Journal, May 14, 2014.
- ^ "Lauren Hutton: 'I haven't slept in 10 years'". Los Angeles Times, Apr 10, 2010.
- ^ a b "Ashley and Mary-Kate Olsen Launch Shoes, and Other News From The Row'south Pre-Autumn Presentation". Faddy, Jan 8, 2016.
- ^ a b "The Row'south Ashley and Mary-Kate Olsen Are Nigh to Open Their Nearly Cute Shop Even so". Vogue, May 19, 2016.
- ^ "What Does The Row'southward New Menswear Await Like? You lot'll Accept to Go to Its New York and L.A. Stores to Detect Out". Faddy, Nov three, 2016.
- ^ "Mary-Kate and Ashley Olsen'south The Row Launches Menswear". WSJ Magazine, Baronial 27, 2018.
- ^ Sidell, Misty White (July 24, 2020). "The Row in Choppy Waters: Olsens' Brand Sees Financial Hardships, Sources Say". WWD . Retrieved June 23, 2021.
- ^ "Introducing the Row's Outset Children'southward Collection". W Mag, September 28, 2021.
- ^ "The Tiptop x Moments From Paris Fashion Week". The New York Times, October 9, 2015.
- ^ "The Row - Melrose Place | Los Angeles, California | 2014". The Chicago Athenaeum Museum of Architecture and Pattern, retrieved September 26, 2018.
- ^ "Mary-Kate and Ashley Olsen Gave a Rare Interview About Their Wear Line". W Magazine, retrieved March 16, 2019.
- ^ Olsens Collaborate With Toms Shoes. Women'due south Vesture Daily, February xi, 2011.
- ^ Olsen Twins Interact With Damien Hirst. Vogue UK, Dec 4, 2012.
- ^ The Row, Oliver Peoples Link for Eyewear Collection. Women'southward Article of clothing Daily, September 25, 2015.
- ^ The Row, Oliver Peoples Team on Second Eyewear Drove. Women's Wear Daily, August 29, 2018.
- ^ "The Row Is Bringing a Noguchi Show to Dover Street Market". Vice Media, September six, 2018.
- ^ a b c "The Row Wins CFDA Womenswear Designer of the Year Once Again". fashionista.com, June ane, 2015.
- ^ "And the 2014 CFDA Way Awards Winners are…". cfda.com, June three, 2014.
- ^ a b "The 2016 CFDA Manner Awards Honorees and Nominees". cfda.com, March 17, 2016.
- ^ a b "2017 CFDA Style Awards Nominees Named". wwd.com, March 23, 2017.
- ^ a b "2018 CFDA Fashion Awards Nominees Named". wwd.com, March 15, 2018.
- ^ "And the 2019 Winners Are ...". cfda.com, June three, 2019.
- ^ a b "The 2020 CFDA Fashion Awards Nominees Are ...". cfda.com, October 5, 2021.
- ^ "Awards Accessories Scoop!" . Instagram, Sept xv, 2021.
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